Growth in Impressions & New Website Visitors
Turning visibility into bookings
Context: We were facing a visibility challenge: search impressions were flat and new visitors weren't converting into bookings.
What we did: Rebuilt keyword map and on‑page SEO; optimized service pages and internal links · Tightened Google Ads targeting to local, high‑intent search terms; refreshed ad copy · Streamlined booking path (fewer steps, clearer CTAs)
Outcome: Steady growth in organic impressions and new visitors, with a noticeable jump in first‑time bookings.
- Search impressions+52%
- New visitors+38%
- Booking completion rate+25%




