Ahmed Anwar
Bridging marketing strategy and business consulting with over 25 years of cross-industry experience
"Marketing must serve the business, not the other way around. Real success happens when marketing strategy, business systems, and customer experience work together. My goal is to help organizations build that connection—turning insight into action and action into measurable growth."
— Ahmed Anwar
With over 25 years of cross-industry experience, Ahmed Anwar bridges the worlds of marketing strategy and business consulting. His approach blends creative marketing execution with operational insight, helping businesses not only attract customers—but also build scalable, efficient systems that turn growth into sustainability.
Ahmed began his career at FedEx, where he progressed from operations to Regional Manager. During this time, he mastered logistics, leadership, and systems optimization on an international scale. After two decades of corporate experience, he moved into entrepreneurship and real-estate development, applying his operational discipline to build and grow his own ventures.
To combine experience with academic excellence, Ahmed earned his MBA and is currently pursuing his Doctorate in Business Administration (DBA), focusing on strategic management, business transformation, and performance optimization.
At North Via Marketing, Ahmed leads with the belief that marketing is most powerful when aligned with business strategy. His team integrates data-driven marketing with hands-on business consulting to deliver measurable results—helping organizations strengthen their market position, streamline internal processes, and improve customer experience.
Professional Summary
A strategist and business leader with 25 years of experience driving organizational growth, operational excellence, and marketing innovation across logistics, real estate, and digital industries. Ahmed's mission is to turn marketing from a cost center into a structured growth engine for modern businesses.
Core Expertise
Business-Driven Marketing Strategy
Aligning marketing initiatives with core business objectives
Market Positioning & Brand Development
Creating distinctive market presence and brand identity
Growth Consulting & Operational Optimization
Streamlining processes for sustainable business growth
Process Automation & CRM Integration
Building efficient systems that scale with your business
Strategic Leadership & Performance Management
Driving organizational excellence through data-driven leadership
Career Highlights
North Via Marketing
Founder & Chief Strategy Architect
Leads an integrated model that merges marketing execution with business consulting. Develops growth strategies, CRM systems, and measurable KPIs that connect marketing outcomes to real business performance.
Real-Estate Development Ventures
Founder
Built and managed multiple projects, combining financial planning, market analysis, and development strategy to achieve sustainable returns.
FedEx
Regional Manager (Operations & Leadership)
Started as an operations specialist and rose to regional management, leading multi-site operations and improving efficiency, team performance, and customer delivery metrics across the region.
Education
MBA
Master of Business Administration
DBA (in progress)
Doctorate in Business Administration
Specializing in strategic growth systems and organizational leadership
Representative Results
Helped healthcare and service businesses reduce cost per lead and increase conversions through integrated CRM and ad strategies.
Supported local brands in repositioning their market image, leading to higher customer retention and referral growth.
Designed scalable marketing systems that improved response time, consistency, and operational clarity across teams.
Ready to Work with Ahmed?
Let's discuss how Ahmed's strategic approach can transform your business growth and create lasting results.